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Privacy Policy

Last updated: 23 October 2026

Your privacy matters to us

At MUAH MUAH, we believe that feeling good starts with feeling comfortable and confident. That includes feeling confident when shopping with us.

We respect your privacy and take care when handling your personal information. This Privacy Policy explains, in clear and simple terms, what information we collect, why we need it, how we use it and what choices you have.

MUAH MUAH is an online destination for carefully selected hosiery, underwear, socks, nipple covers and intimate accessories, with a focus on Polish brands and thoughtfully chosen everyday essentials.

We handle your personal information in accordance with applicable UK data protection laws, including the UK GDPR and the Data Protection Act 2018.

1. Who we are

MUAH MUAH is the trading name of:

Legal business name: Tetiana Mikulaninets, trading as MUAH MUAH

Business address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA

Email: hello@muahmuah.co.uk

Website: https://muahmuah.co.uk

For the purposes of data protection law, the business identified above is responsible for deciding how and why your personal information is used.

In this policy, “we”, “us” and “our” refer to MUAH MUAH.

2. What information we collect

We collect only the information needed to run our shop, provide our services and communicate with you.

Depending on how you interact with us, this may include:

When you place an order

  • Your name and surname
  • Billing and delivery addresses
  • Email address and, where provided, telephone number
  • The products you order, including sizes, colours and quantities
  • Payment status, transaction references and order history

When you contact us

If you email us or contact us through our website, we may keep your contact details and the contents of your message so we can respond and assist you.

When you visit our website

Depending on the technologies enabled on our website and your cookie choices, we may collect technical information such as your IP address, browser type, device information, pages visited and interactions with our site.

When you choose to receive updates

If you subscribe to our newsletter or marketing communications, we may store your email address and your marketing preferences.

We do not need to know personal details about your intimate life to sell our products. We use order information to fulfil your purchase and provide customer service.

3. How we use your information

We use your information to make shopping with MUAH MUAH straightforward, safe and reliable.

This may include using it to:

  • Process and manage your orders
  • Arrange delivery and send order confirmations and updates
  • Handle returns, refunds and exchanges
  • Answer questions and provide customer support
  • Process payments and help prevent fraud
  • Maintain and improve our website and shopping experience
  • Send marketing communications where permitted by law and in accordance with your preferences
  • Keep the records required by tax, accounting and other legal obligations
  • Protect our website, customers and business from misuse

We do not use your information for purposes that are incompatible with the reasons it was collected, unless we have a lawful basis to do so.

4. Why we are allowed to use your information

Data protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we rely on:

  • Your order or contract: to process your purchase, arrange delivery and manage returns.
  • Legal obligations: to maintain records and comply with applicable laws.
  • Legitimate interests: to operate and protect our business, respond to enquiries and improve our services, where your rights do not override those interests.
  • Your consent: where consent is required, such as for certain non-essential cookies or marketing activities.

Where we rely on consent, you can withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.

5. Payments and delivery

We work with relevant service providers to process payments and deliver your purchases.

Depending on the services available at checkout, these may include payment processors, ecommerce or website providers and delivery companies such as Royal Mail.

These providers receive the information necessary to perform their services. Payments are handled through the relevant payment provider. We do not intentionally store full payment card details on our own systems.

Their own privacy notices may also explain how they process your information.

6. Cookies and website preferences

Our website may use cookies and similar technologies to keep essential features working, remember preferences and, where enabled, understand how visitors use our website or support advertising.

Strictly necessary cookies may be used where permitted without consent. We will request consent before using non-essential cookies where required by law.

You can manage your choices through our website's cookie settings, where available. You can also adjust your browser settings, although blocking certain cookies may affect how the website works.

For further details, please see our Cookie Policy.

7. Emails and marketing

We would love to keep you informed about MUAH MUAH, including new arrivals, selected products and special offers, where we are legally permitted to do so.

You will receive promotional emails only where we have an appropriate legal basis. Where consent is required, we will ask for it first. In limited circumstances, the law may allow us to send marketing to existing customers about similar products, provided the applicable conditions are met.

If you sign up to our newsletter, we email you a link to confirm your address, and you are only subscribed once you have clicked it. We keep a record of when you signed up and what you agreed to. We use an email service provider, Brevo, to send our newsletters on our behalf. Every newsletter contains an unsubscribe link.

You can unsubscribe at any time using the link in our marketing emails or by contacting us at hello@muahmuah.co.uk.

Unsubscribing from marketing will not stop essential communications relating to an order you have placed.

If a product is sold out, you can ask us to tell you when it is available again by entering your email address on the product page. We use that address only to send you a single email when the product is back in stock, and then we delete it. This is a one-off service message, not marketing, and you do not need to subscribe to our newsletter to use it.

8. Who we share your information with

Your trust matters to us. We do not sell your personal information.

We may share relevant information with trusted service providers when needed to run our shop, including:

  • Website hosting and ecommerce platform providers
  • Payment processors
  • Delivery and courier services
  • Customer service and email providers
  • Analytics or advertising providers, if used and lawfully enabled
  • Umami, our website analytics provider, to count visits and see which pages are popular (only for visitors who allow analytics)
  • Accountants, legal advisers or other professional advisers where necessary
  • Public authorities where disclosure is required by law

We aim to share only the information necessary for the relevant purpose. Where required, we put appropriate contractual and data protection safeguards in place.

9. Transfers outside the UK

Some providers we use may process information outside the United Kingdom.

If your personal information is transferred internationally, we will take the steps required by applicable data protection law to protect it. Depending on the destination and circumstances, this may include an approved safeguard or a recognised adequacy decision.

You can contact us if you would like further information about relevant safeguards.

10. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including meeting legal and accounting requirements.

For example:

  • Order and transaction records are retained for the periods required by applicable law.
  • Customer service messages are kept for as long as needed to resolve enquiries and handle relevant follow-up.
  • Marketing details are retained until you unsubscribe or withdraw consent, subject to any limited records needed to respect your preferences.
  • An email address left to be told when a product is back in stock is deleted as soon as we have sent that one email. You can also ask us to remove it sooner.
  • Technical and cookie information is retained according to the relevant service, cookie lifetime and applicable requirements.

The exact retention period depends on the type of information and why we need it.

11. How we protect your information

We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse, alteration or disclosure.

Access to personal information is limited where appropriate, and we expect service providers handling information on our behalf to meet their relevant obligations.

No online service or method of data transmission can be guaranteed to be completely secure, but we take our responsibilities seriously.

12. Your privacy rights

Under UK data protection law, you may have the right to:

  • Access the personal information we hold about you.
  • Correct information that is inaccurate or incomplete.
  • Request deletion of your information in certain circumstances.
  • Restrict how we use your information in certain circumstances.
  • Object to certain types of processing, including direct marketing.
  • Receive or transfer certain information in a portable format.
  • Withdraw consent where our use of your information is based on consent.

These rights are subject to applicable legal conditions and exemptions. We may need to verify your identity before responding.

To exercise your rights, please email us at hello@muahmuah.co.uk.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Website: https://ico.org.uk/

We welcome the opportunity to address any concerns you may have, but you can contact the ICO directly if you prefer.

13. Children's privacy

MUAH MUAH is an online shop intended for adult customers. We do not knowingly collect children's personal information for marketing purposes. If you believe a child has provided us with personal information inappropriately, please contact us so we can review the matter.

14. Links to other websites

Our website may contain links to third-party websites or services. Once you leave our website, the privacy practices of those services are governed by their own policies. We encourage you to read them before sharing personal information.

15. Changes to this policy

We may update this Privacy Policy when our services, website, providers or legal requirements change.

The latest version will always be published on this page, with the revision date shown at the top.

16. Get in touch

If you have any questions about your privacy or how MUAH MUAH handles your personal information, we are happy to help.

MUAH MUAH

Legal business name: Tetiana Mikulaninets, trading as MUAH MUAH

Address: Lytchett House, 13 Freeland Park, Wareham Road, Poole, Dorset, BH16 6FA

Email: hello@muahmuah.co.uk

Website: https://muahmuah.co.uk